Maotai

Maotai is a distilled Chinese liquor, Maotai originated during the Qing Dynasty (1644–1912). Maotai is considering a very expansive liquor in Chinese people's mind, therefore, it becomes a kind of "luxury". And because of this only in one year, the price of the Maotai rise three times. Also because there aren't any other companies that could compete with them, Maotai could set their price whatever they like and Chinese people will still pay for it.

Even though the price is really high, inside the liquor stores along the road, the distiller's main brands are all sold out. Queues form wherever bottles are available. The buying frenzy - and resulting inventory shortages - extend nation-wide. Because of the high demand, this has pushed its market value to more than US$145 billion, well past British whiskey giant Diageo.