Monday, November 25, 2019

how do youtubers make money

With 1.58 billion audiences, YouTube is the second largest online search engine after Google. I'm sure you've all seen YouTube video and have some favouraite Youtubers. More and more young people want to set up their own channels on YouTube, one of the reasons is that Youtuber can make a lot of money. For example, a Youtuber with 13 million followers made more than $10 million on YouTube; a six-year-old boy made $11 million by regularly reviewing toys; and a Youtuber who played Minecraft made $16.5 million by just playing games. So the question is, how do these Youtubers make so much money?

The first, and most obvious, is that youtubers make a lot of money from advertising. The first step for youtubers to make money on video is to join a YouTube partnership program that allows YouTube to pay youtubers for their views. Youtuber's revenue model is $3 to $10 per 1,000 viewers, and if they receive additional ads on top of that and insert them into their own video, YouTube gets a 45% cut and Youtuber gets a 55% commission.

In addition to direct or implicit references to advertising in video, viewers will sometimes see links to products in video descriptions that are part of affiliate marketing between youtubers and retailers, in which advertisers pay youtubers for clicks on product links.

You should also often see an entire video filled with ads, and youtubers using that video to introduce a single product launch or campaign. This is because these brands sponsor the Youtuber's channel, again, based on the number of hits to video, but this way the revenue of sponsoring video is higher than the above mentioned revenue.

Many youtubers have made video of "how Youtuber makes so much money", and they all mention that a large part of it is from advertising revenue. However, in order to win the trust and love from these brands and retailers, the first thing is to make a high quality video and has a certain base of audience in the channel.

reference:
https://www.thestreet.com/technology/how-much-do-youtubers-make-14743540
https://learn.g2.com/how-much-do-youtubers-make

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