Jingles have been around since the conception of radio with Wheaties being the first brand to have one. From Nike to McDonald's almost any brand we think of we can identify by a jingle or slogan. Jingles are very important to advertising because when someone can not connect with a brand they can sometimes connect with a musical jingle. A report in 1991 found that "simple tunes with simple words virtually guarantee that the consumer will remember the advertisement, sometimes for years." Additionally, the repetition of that jingle facilitates encoding in the listener. Once the consumers start humming that tune it is essentially free advertising and they are then in a way endorsing that brand.Personally, since the last NFL season, I have had the song from the chilis commercial stuck in my head. Randomly I will start humming the tune of "Oh Baby, Chili’s Is Back, Baby Back, Baby Back, Baby back ribs." I do not eat at chilis nor do I eat ribs, what the commercial is selling, but still I have become free advertising. I think the genius behind this commercial is the repetition within the jingle. It is almost impossible to not get it stuck in your head.
What are some of the most memorable jingles? Have jingles caused you to buy anything?
http://imaginewordsandmusic.com/about-jingles/history-of-jingles/
https://smallbusiness.chron.com/reasons-jingles-advertising-12786.html
This is an interesting post. I never noticed how much jingles play into advertising. Sometimes I get a song or a phrase stuck in my head and have no clue where it came from but then after awhile I notice it is from an ad. One that I think is one of the most influential is "the snack that smiles back" for Goldfish. It gives Goldfish more of a personal connection with their consumers. The jingle provides comfort to buyers knowing that the snack will make them smile. When I am feeling stressed or sad, I tend to go buy Goldfish and eat the entire bag, probably because I associate their product with happiness.
ReplyDeleteJingles are really a very clever creation. We don't even realize how effective they are. Jingles can remain stuck in our minds for years constantly reminding us of the product that the jingle is about. This is amazing for the products producers because it should help keep a constant demand. I wonder who came up with the idea of a jingle, how they came up with the idea and when the first jingle was used?
ReplyDeleteThis is so true and jingles are such a good way to get a particular brand stuck in someone's head. A particular jingle that haunts me is the 1-800-Kars4Kids song. Every time I hear that jingle on TV or on the radio it is stuck in my head for what seems like forever. And honestly, now I know the first place that will come to mind if I ever decide to donate a car.
ReplyDeleteThis post is interesting because I realized that although I usually just think of jingles as vaguely annoying, I never really think about the fact that when one gets stuck in my head, it's something I can recall when seeing the store for the jingle, such as when I see a McDonald's. The McDonald's jingle "I'm lovin' it" is something I've been hearing on TV and radio commercials for years, and may be part of the reason why McDonald's is the first place I think to when I think of fast food.
ReplyDeleteI agree with your statement that jingles work on a subconscious level. Even though most people dislike the majority of jingles heard on advertisements, as long as the advertiser makes you think about their product for a few seconds more, they have an edge over competitors.
ReplyDelete