
The game market is a large in China. WeChat is made by the biggest game producing and communication company in China called Tencent. WeChat has over 2000 mini-game inside it and there are over 100 million active players each day. These mini-games can be a healthy source of revenue for developers. Ad revenue is shared 50:50 for games with 1,000 users, and 70:30 in the developer’s favor for those with over 100,000. In-game purchases – available for those using Android operating systems – are another revenue stream, with revenue split 60:40 in favor of the developer. WeChat offers to waive its 40% cut for games with transactions worth under 500,000 RMB ($74,000) for selected partners. Tencent Billiards brings in 10 million RMB ($1.5 billion) per day.
WeChat at Work, and in the workplace
WeChat offers Slack equivalent (albeit more focused on mobile users) WeChat at Work. As of late 2017, it had been taken up by 1.5 million registered enterprises, with a total of 30 million active users. Inside the office, this is more useful than email.

WeChat Pay
Most of the places in China including the countryside use WeChat pay. By the end of 2017, 47% of China’s rural community used digital payment services. In all, mobile payments transactions over 2017 were worth $16 trillion (109 trillion RMB).

As the trend of cashless in China, those payment apps such as Alipay and WeChat are making more revenue. Because WeChat is the most used communication app, they have the most penetration rate in China.




