Friday, January 3, 2020

How Home Entertainment Options Changed the Movie Industry

Throughout the past decade, there has been a large emergence of home entertainment options that change the way our society consumes media. When movies are available so easily that you can stream anywhere from your iPhone, things are bound to change.

Consumers used to rely more heavily on movie theatres to watch new releases. After the growth of VHS tapes and companies like Blockbuster who distributed movies in the 1980s, more people began watching movies from home after they came out. With the emergence of many streaming services like Netflix, Hulu, and specific services like Disney+, movie theatres have become increasingly useless. Though people still go to the theatres, attendance has become stagnant and not grown with the increase in large box office sales in the past years.

By increasing the home entertainment options, the industry is forced to change and rely on other sources of income. They must change their market model and look a licensing revenue as their main source of income. Some practices in the industry have shown adaption to the new demands such as the day-and-date practice where movies are released in theatres and online at the same time. Consumers can get their movies on demand as soon as their premier in theatres giving them multiple avenues to buy the movie.

There are only a few companies that can still depend on their theatre sails as their main flow of income. These are the large blockbuster films such as The Avengers and Star Wars series. They keep breaking box office records with The Avengers: Endgames coming out on top with 2.8 billion. These companies keep the box office numbers high overall despite the steady decline in movie theatre goers overall. These companies are able to stick to their old market model and not adapt to demands as quickly due to the already present support for the series.

https://www.nbcnews.com/think/opinion/how-netflix-star-wars-marvel-redefined-hollywood-how-we-experience-ncna1108016

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